When it comes to keeping its current customers while attracting new ones amidst massive recalls, Toyota has its work cut out for them.  But, as Don Esmond, senior vice president of Toyota Motor sales USA, put it, “We’ll figure what the right cruise missile will be.”  A cruise missile is an accurate metaphor for the [...]

Coming on the heels of the recent Toyota recalls, Volkwagen recently unveiled an ambitious plan to overtake Toyota as the world’s biggest car company before the end of the decade.  VW currently stands as the third largest automaker, behind Toyota and General Motors.  With its new plan, VW aims to sell 10 million vehicles by [...]