When it comes to keeping its current customers while attracting new ones amidst massive recalls, Toyota has its work cut out for them.  But, as Don Esmond, senior vice president of Toyota Motor sales USA, put it, “We’ll figure what the right cruise missile will be.”  A cruise missile is an accurate metaphor for the [...]

Toyota’s current recall woes could mean a big increase in the United States for Ford Motor Company in 2010.  While the year is still young, initial figures predict that Ford will sell 16.57 percent.  Toyota, on the other hand, is expected to lose more than a percent on its sales, dropping down to 16.45 percent.  [...]

Coming on the heels of the recent Toyota recalls, Volkwagen recently unveiled an ambitious plan to overtake Toyota as the world’s biggest car company before the end of the decade.  VW currently stands as the third largest automaker, behind Toyota and General Motors.  With its new plan, VW aims to sell 10 million vehicles by [...]

What does an auto company do when it’s offered an award in the middle of a massive recall?  If the company is Toyota, decline it.  Japan’s government recently awarded Toyota an energy efficiency award for the company’s hybrid car, the Prius.  Because of the Toyota recall affects the Prius, spokesman Paul Nolasco said that Toyota [...]